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If you are ready to join us, shout it out from the rooftop :”Baby I’m ready to go!” Or… Send an email to join@gamificationacademy.com or bart@gamificationacademy.com and we will get back to you!

Game on & level up!

Contact


Subscribe to our bi-monthly newsletter for free insights on gamification.




* indicates required field 
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .

Please reach out through Linkedin to whomever you wish to contact.

For keynote / speakers requests for Bart Hufen, please contact The Next Speaker

Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).

Or send an email to bart at gamificationacademy.com 

Knowledge

Sharing is caring 

That is why we share everything we know on this floor. Go from left to right or start right were you left off.
We provide knowledge through blogs, books, keynote presentations, video’s, events and even podcasts in the future!

Don’t just stand there now, DO SOMETHING!

Contact


Subscribe to our bi-monthly newsletter for free insights on gamification.




* indicates required field 
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .

Please reach out through Linkedin to whomever you wish to contact.

For keynote / speakers requests for Bart Hufen, please contact The Next Speaker

Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).

Or send an email to bart at gamificationacademy.com 

Blog

Gamification mechanic 2: obstacles

A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…

read more ›
 
Gamification mechanic 1: Objective(s) 

Gamification mechanic 1: Objective(s) 

Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…

read more ›
 

Make improvement a key-proces

Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…

read more ›
 
Books

Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.

Spreek je Nederlands? 

Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.

Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!

Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.

Keynotes

This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!

The one below is about a few key products we use to kickstart (and fuel) organizational change in large companies, as we have done in the past.

Video

Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.

The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.

Events

Every year we organize special training events about gamification and (behavioral) transformation. You can find all of them here and enroll by clicking on the text-links below. All trainings and workshops are concluded with a formal exam and certification*.

  • Introduction to gamification (in-company upon request, please email us)
Contact


Subscribe to our bi-monthly newsletter for free insights on gamification.




* indicates required field 
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .

Please reach out through Linkedin to whomever you wish to contact.

For keynote / speakers requests for Bart Hufen, please contact The Next Speaker

Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).

Or send an email to bart at gamificationacademy.com 

Blog

Gamification mechanic 2: obstacles

A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…

read more ›
 
Gamification mechanic 1: Objective(s) 

Gamification mechanic 1: Objective(s) 

Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…

read more ›
 

Make improvement a key-proces

Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…

read more ›
 
Books

Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.

Spreek je Nederlands? 

Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.

Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!

Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.

Keynotes

This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!

The one below is about a few key products we use to kickstart (and fuel) organizational change in large companies, as we have done in the past.

Video

Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.

The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.

Gamification Workshop

We organize Gamification Workshops online, in-company or during events. Check out the video for our ‘two-day’ format including prototype development, certification and a one-year license to all the gamification academy materials.

During the workshops we use the proven ‘Gamification Canvas’ as leading tool for prototype development. This canvas has been developed by gamification guru and founder of BrandNewGame Bart Hufen. He taught this tool at the University of Amsterdam.

You will learn each aspect of serious game design and gamification and will learn how to apply game mechanics for any goal you might have. For instance: increase traffic to your (online) sales point, bring brand values to life, explain business principles or increase conversion. The program may vary, but topics during the days are generally:

  • Objective: define the essential goals, obstacles and desired behavioral change using the GameStorm methodology.
  • Player profile, which drives and motivations does the target audience have
  • Game Mechanics: which mechanics match player motivation
  • Shape: which visual style should be used to get players onboard?
  • Structure: which back-end should the game or gamification system have? We will show you how to build up your own Excel format as a Game Design Document
  • Where and When will people interact with the game?
  • Which UI makes most sense to achieve the desired goal within the context and what does it mean for the User Experience? Learn from the mistakes Atari made!

Buy your tickets through  Eventbrite or send an email to b a r t @ gamificationacademy.com

Fundamentals of Gamification (FOG)

THE ONLY INTERNATIONALLY CERTIFICATED GAMIFICATION TRAINING

Do you want to develop your knowledge and skills from the source of gamification? Do you want to succeed using effective game mechanics in your company, for your teams or yourself? Or do you want to increase engagement within your company?

By participating in Fundamentals of Gamification training of Europe-based organization Gamification Academy, you can change your point of view on games, you can learn the basics of gamification and apply the models & theories in the background of gamification. You can experience a gamification design from scratch with the Gamification Canvas. 

At the end of this four half-day online training, you can take a professional first step into the gamification world by getting a chance to take the exam for Gamification Level 1 certification for free

Fundamentals of Gamification is a 4 half-days gamified training. The training is carried out on Zoom and Mural, given by Gamification Academy certified instructors from across the globe.

THE GOAL OF THE TRAINING

  • To raise an awareness about motivating nature of the games
  • To ensure that attendees understand how they are in contact with the game elements in life
  • To teach the models, theories and methods being used in gamification design
  • To ensure participants experience how to make a gamification design from scratch practically
  • To ensure participants quickly benefit from gamification both in their professional and personal life after the training
  • To prepare participants for Gamification Level 1 certification exam

THE CONTENT OF THE TRAINING

In the first two half days, theoretical training is given to a large extent. The learning process is enriched with workshops and practical examples in the third and fourth half days. The topics covered on the first and second days of the training are as follows.

THE THEORETICAL  BACKGROUND OF GAMIFICATION  | DAY 1 AND 2

  1. What makes a game a game?
  2. What are the similarities of mechanics in games and life?
  3. What is gamification? 
  4. What does gamification consist of?
  5. What are the models and tools used in the background of gamification design?
  6. Gamification examples from our own practice since 2010 

GAMESTORM | DAYS 3 AND 4

There are three basic processes in gamification design. These processes are: Analysis process, creative process and technical process. In this part of the training; the steps in which these processes occur, the questions required to be asked and the details to be paid attention will be explained.

The flow is as follows on the third and fourth days of training

  1. What is Gamestorm?
  2. What is Gameplay?
  3. How is a gamification design made?
  4. How is GameStorm used during the analysis process?
  5. How are game elements and motivation types determined with GamePlay?
  6. Experiencing a gamification design from scratch.
  7. After the training, the participants will be able to get an internationally valid Gamification Level 1 (GL1) certificate if they succeed in the exam appointed by Gamification Academy.

WHO SHOULD PARTICIPATE

Certified gamification training is for all individuals/organizations seeking improvement in their current business processes, and want to learn about gamification or applying it in this direction.

Human resources, marketing, sales, business development, strategy units, game designers, web & graphic designers and programmers, game developers, academicians, corporate trainers and consultants can add value to both themselves and their companies by participating in this gamification training.

There are no prerequisites to participate in the training. 

Send an email to bart@gamificationacademy.com for more information

Below a list of certified professionals since 2010:

Emre Girik 25.10.2018
Soner Behçet Özdemir 29.10.2018
Burak Kılıçarslan 14.01.2019
Banu Baykız 17.01.2019
Nazan Gülcan 17.01.2019
Birce Yılmazkarasu 22.01.2019
Burcu Meriç 25.01.2019
Gülsünay Uysal 29.01.2019
Özgür Çırağıloğlu 30.01.2019
Utku İlik 30.01.2019
Selin Kıran 30.01.2019
Yasemin Dinçer 04.04.2019
Aslıhan Kurultay 04.04.2019
Burcu Samantır 10.04.2019
Murat Aslan 01.05.2019
Çiğdem Soyaltın 01.05.2019
Fatih Eyice 28.05.2019
Turan Aslan 29.05.2019
Hakan Yazıcı 30.05.2019
Bora Çetintaş 01.06.2019
Atınç Aktaşlı 02.06.2019
Funda Alkan 11.06.2019
Emrah Ersoy 21.06.2019
Betül Gürler 05.07.2019
Funda Çınar Altay 08.07.2019
Betül Dönmez Oral 08.07.2019
Gamze Tepeyurt 08.07.2019
Metin Cudi Yardımcı 08.07.2019
Özge Akaner 09.07.2019
Derya Koçak 09.07.2019
Burak Ayan 09.07.2019
Hasan Aydos 09.07.2019
Deniz Ervacı Boz 09.07.2019
Ekrem Çakmak 09.07.2019
Elif Çelik 09.07.2019
Esra Karaman 09.07.2019
Kenan Koç 09.07.2019
Pınar Mürtazaoğlu 09.07.2019
Berna Yazar Aslan 09.07.2019
Sümeyra Ciba 24.09.2019
Niyazi Çankaya 26.09.2019
Sakine Evlice 27.09.2019
İsmail Karakaya 27.09.2019
Enes Bin Malik Köksal 27.09.2019
Esra Pekdemir 27.09.2019
Serhat Taşcı 27.09.2019
Durdu Mehmet Gürkan 28.09.2019
Mehmet Altunbaş 30.09.2019
Mahmut Çolak 30.09.2019
Kübra Sever Öztürk 30.09.2019
Ceylan Güliz Bozdemir 01.10.2019
Onur Erdoğan 01.10.2019
Begüm Doğan 04.10.2019
Münevver Güzel 05.10.2019
Elif Altınsapan 06.10.2019
Doğukan Güran 06.10.2019
Barış Seçen 15.10.2019
Çağla Hulagu 18.10.2019
Duygu Yıldız 18.10.2019
Hakan Akgün 03.11.2019
Ferda Dinoi 20.11.2019
Giray Ergün 27.11.2019
Turhan Erbaş 16.12.2019
Uğur Aydın 16.12.2019
Mücahit Ballı 24.12.2019
Çağlayan Yıldırım 24.12.2019
Arda Deniz 29.12.2019
Anıl Güleroğlu 29.12.2019
Yasin Aksoy 30.12.2019
Fulya Arslan 30.12.2019
Hüseyin Aslan 01.01.2020
Murat Selvi 01.01.2020
Ufuk Serdoğan 01.01.2020
Fatih Yarbaşı 01.01.2020
Enes Balay 02.01.2020
Mustafa Nida Berberoğlu 02.01.2020
Cansu Yavuz 02.01.2020
Burcu Afrin 03.01.2020
Helin Kazan 27.01.2020
Nurinisa Sayın 03.02.2020
Gökçe Soysaldı Baydar 03.02.2020
Aydın Sancak 04.02.2020
Hacer Özge Özer 04.02.2020
Özlem Gören 05.02.2020
Gül Gökyüzü 18.02.2020
Zeynep Hazel Güzelemrez 24.02.2020
Sumru Öz Atalay 26.02.2020
Fulya Çatalyürek 01.03.2020
Belkıs Akbulut 27.03.2020
Ali Serdar Çelikezen 27.01.2021
Fatih Aslan 04.02.2021
Emine Demirci 04.02.2021
Hicran Şirin 04.02.2021
Mehmet Erol Ulgu 04.02.2021
Burak Yamak 05.02.2021
Nurullah Yılmaz 06.02.2021
Rıdvan Asar 08.02.2021
Elçin Nur Demirkol Öztürk 08.02.2021
İsmail Kanat 09.02.2021
Azizcan Kuzu 09.02.2021
Merve Gökalp 13.02.2021
Muhammet Altunbaş 14.02.2021
Ayşe Demirel 15.02.2021
Elif Yardımcı 16.02.2021
Tuğçe Eryılmaz 17.02.2021
Esra Arslan Çetin 18.02.2021
Emre Akdemir 02.03.2021
Products

Welcome to our development lab, you will find products that we actively endorse as tools to transform human behavior and organizations as a whole. Being around since 2009, we know which game mechanics can motivate people to maximize their impact.

 
 

Talent Hold’em

This tool is ideal for either: Agile, Development or Scrum teams that could use a playful way to explore each others talents Retail teams with…

read more ›
 
 

Gamestorm

Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements

read more ›
Contact


Subscribe to our bi-monthly newsletter for free insights on gamification.




* indicates required field 
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .

Please reach out through Linkedin to whomever you wish to contact.

For keynote / speakers requests for Bart Hufen, please contact The Next Speaker

Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).

Or send an email to bart at gamificationacademy.com 

Blog

Gamification mechanic 2: obstacles

A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…

read more ›
 
Gamification mechanic 1: Objective(s) 

Gamification mechanic 1: Objective(s) 

Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…

read more ›
 

Make improvement a key-proces

Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…

read more ›
 
Books

Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.

Spreek je Nederlands? 

Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.

Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!

Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.

Keynotes

This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!

The one below is about a few key products we use to kickstart (and fuel) organizational change in large companies, as we have done in the past.

Video

Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.

The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.

Gamification Workshop

We organize Gamification Workshops online, in-company or during events. Check out the video for our ‘two-day’ format including prototype development, certification and a one-year license to all the gamification academy materials.

During the workshops we use the proven ‘Gamification Canvas’ as leading tool for prototype development. This canvas has been developed by gamification guru and founder of BrandNewGame Bart Hufen. He taught this tool at the University of Amsterdam.

You will learn each aspect of serious game design and gamification and will learn how to apply game mechanics for any goal you might have. For instance: increase traffic to your (online) sales point, bring brand values to life, explain business principles or increase conversion. The program may vary, but topics during the days are generally:

  • Objective: define the essential goals, obstacles and desired behavioral change using the GameStorm methodology.
  • Player profile, which drives and motivations does the target audience have
  • Game Mechanics: which mechanics match player motivation
  • Shape: which visual style should be used to get players onboard?
  • Structure: which back-end should the game or gamification system have? We will show you how to build up your own Excel format as a Game Design Document
  • Where and When will people interact with the game?
  • Which UI makes most sense to achieve the desired goal within the context and what does it mean for the User Experience? Learn from the mistakes Atari made!

Buy your tickets through  Eventbrite or send an email to b a r t @ gamificationacademy.com

Fundamentals of Gamification (FOG)

THE ONLY INTERNATIONALLY CERTIFICATED GAMIFICATION TRAINING

Do you want to develop your knowledge and skills from the source of gamification? Do you want to succeed using effective game mechanics in your company, for your teams or yourself? Or do you want to increase engagement within your company?

By participating in Fundamentals of Gamification training of Europe-based organization Gamification Academy, you can change your point of view on games, you can learn the basics of gamification and apply the models & theories in the background of gamification. You can experience a gamification design from scratch with the Gamification Canvas. 

At the end of this four half-day online training, you can take a professional first step into the gamification world by getting a chance to take the exam for Gamification Level 1 certification for free

Fundamentals of Gamification is a 4 half-days gamified training. The training is carried out on Zoom and Mural, given by Gamification Academy certified instructors from across the globe.

THE GOAL OF THE TRAINING

  • To raise an awareness about motivating nature of the games
  • To ensure that attendees understand how they are in contact with the game elements in life
  • To teach the models, theories and methods being used in gamification design
  • To ensure participants experience how to make a gamification design from scratch practically
  • To ensure participants quickly benefit from gamification both in their professional and personal life after the training
  • To prepare participants for Gamification Level 1 certification exam

THE CONTENT OF THE TRAINING

In the first two half days, theoretical training is given to a large extent. The learning process is enriched with workshops and practical examples in the third and fourth half days. The topics covered on the first and second days of the training are as follows.

THE THEORETICAL  BACKGROUND OF GAMIFICATION  | DAY 1 AND 2

  1. What makes a game a game?
  2. What are the similarities of mechanics in games and life?
  3. What is gamification? 
  4. What does gamification consist of?
  5. What are the models and tools used in the background of gamification design?
  6. Gamification examples from our own practice since 2010 

GAMESTORM | DAYS 3 AND 4

There are three basic processes in gamification design. These processes are: Analysis process, creative process and technical process. In this part of the training; the steps in which these processes occur, the questions required to be asked and the details to be paid attention will be explained.

The flow is as follows on the third and fourth days of training

  1. What is Gamestorm?
  2. What is Gameplay?
  3. How is a gamification design made?
  4. How is GameStorm used during the analysis process?
  5. How are game elements and motivation types determined with GamePlay?
  6. Experiencing a gamification design from scratch.
  7. After the training, the participants will be able to get an internationally valid Gamification Level 1 (GL1) certificate if they succeed in the exam appointed by Gamification Academy.

WHO SHOULD PARTICIPATE

Certified gamification training is for all individuals/organizations seeking improvement in their current business processes, and want to learn about gamification or applying it in this direction.

Human resources, marketing, sales, business development, strategy units, game designers, web & graphic designers and programmers, game developers, academicians, corporate trainers and consultants can add value to both themselves and their companies by participating in this gamification training.

There are no prerequisites to participate in the training. 

Send an email to bart@gamificationacademy.com for more information

Below a list of certified professionals since 2010:

Emre Girik 25.10.2018
Soner Behçet Özdemir 29.10.2018
Burak Kılıçarslan 14.01.2019
Banu Baykız 17.01.2019
Nazan Gülcan 17.01.2019
Birce Yılmazkarasu 22.01.2019
Burcu Meriç 25.01.2019
Gülsünay Uysal 29.01.2019
Özgür Çırağıloğlu 30.01.2019
Utku İlik 30.01.2019
Selin Kıran 30.01.2019
Yasemin Dinçer 04.04.2019
Aslıhan Kurultay 04.04.2019
Burcu Samantır 10.04.2019
Murat Aslan 01.05.2019
Çiğdem Soyaltın 01.05.2019
Fatih Eyice 28.05.2019
Turan Aslan 29.05.2019
Hakan Yazıcı 30.05.2019
Bora Çetintaş 01.06.2019
Atınç Aktaşlı 02.06.2019
Funda Alkan 11.06.2019
Emrah Ersoy 21.06.2019
Betül Gürler 05.07.2019
Funda Çınar Altay 08.07.2019
Betül Dönmez Oral 08.07.2019
Gamze Tepeyurt 08.07.2019
Metin Cudi Yardımcı 08.07.2019
Özge Akaner 09.07.2019
Derya Koçak 09.07.2019
Burak Ayan 09.07.2019
Hasan Aydos 09.07.2019
Deniz Ervacı Boz 09.07.2019
Ekrem Çakmak 09.07.2019
Elif Çelik 09.07.2019
Esra Karaman 09.07.2019
Kenan Koç 09.07.2019
Pınar Mürtazaoğlu 09.07.2019
Berna Yazar Aslan 09.07.2019
Sümeyra Ciba 24.09.2019
Niyazi Çankaya 26.09.2019
Sakine Evlice 27.09.2019
İsmail Karakaya 27.09.2019
Enes Bin Malik Köksal 27.09.2019
Esra Pekdemir 27.09.2019
Serhat Taşcı 27.09.2019
Durdu Mehmet Gürkan 28.09.2019
Mehmet Altunbaş 30.09.2019
Mahmut Çolak 30.09.2019
Kübra Sever Öztürk 30.09.2019
Ceylan Güliz Bozdemir 01.10.2019
Onur Erdoğan 01.10.2019
Begüm Doğan 04.10.2019
Münevver Güzel 05.10.2019
Elif Altınsapan 06.10.2019
Doğukan Güran 06.10.2019
Barış Seçen 15.10.2019
Çağla Hulagu 18.10.2019
Duygu Yıldız 18.10.2019
Hakan Akgün 03.11.2019
Ferda Dinoi 20.11.2019
Giray Ergün 27.11.2019
Turhan Erbaş 16.12.2019
Uğur Aydın 16.12.2019
Mücahit Ballı 24.12.2019
Çağlayan Yıldırım 24.12.2019
Arda Deniz 29.12.2019
Anıl Güleroğlu 29.12.2019
Yasin Aksoy 30.12.2019
Fulya Arslan 30.12.2019
Hüseyin Aslan 01.01.2020
Murat Selvi 01.01.2020
Ufuk Serdoğan 01.01.2020
Fatih Yarbaşı 01.01.2020
Enes Balay 02.01.2020
Mustafa Nida Berberoğlu 02.01.2020
Cansu Yavuz 02.01.2020
Burcu Afrin 03.01.2020
Helin Kazan 27.01.2020
Nurinisa Sayın 03.02.2020
Gökçe Soysaldı Baydar 03.02.2020
Aydın Sancak 04.02.2020
Hacer Özge Özer 04.02.2020
Özlem Gören 05.02.2020
Gül Gökyüzü 18.02.2020
Zeynep Hazel Güzelemrez 24.02.2020
Sumru Öz Atalay 26.02.2020
Fulya Çatalyürek 01.03.2020
Belkıs Akbulut 27.03.2020
Ali Serdar Çelikezen 27.01.2021
Fatih Aslan 04.02.2021
Emine Demirci 04.02.2021
Hicran Şirin 04.02.2021
Mehmet Erol Ulgu 04.02.2021
Burak Yamak 05.02.2021
Nurullah Yılmaz 06.02.2021
Rıdvan Asar 08.02.2021
Elçin Nur Demirkol Öztürk 08.02.2021
İsmail Kanat 09.02.2021
Azizcan Kuzu 09.02.2021
Merve Gökalp 13.02.2021
Muhammet Altunbaş 14.02.2021
Ayşe Demirel 15.02.2021
Elif Yardımcı 16.02.2021
Tuğçe Eryılmaz 17.02.2021
Esra Arslan Çetin 18.02.2021
Emre Akdemir 02.03.2021
Gamestorm

Trouble transforming your team into dedicated ambassadors of your change strategy? The secret key to motivation is: participation! Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way? But don’t take our word for it! Check out the quotes of clients that used the GameStorm to kickstart their business plan for change below!

Check out how we helped 120 managers to transform their organization into a culture of collaboration!

We can help you to solve any problem, for instance:

  • Increase store traffic or conversion
  • Improve collaboration between business units or departments
  • Create a prioritized backlog for the next fiscal quarter or year
  • Embed ‘improvement’ as a standard process in our organization

In 2015, the largest sports retail chain in Europe used the GameStorm method to increase their conversion rate in their  stores. They started with 40 District Managers. They were so excited about the method and results that they decided to let all 860 store managers participate during the regional fall meeting. The following year they had a historical record sales (the highest year to date).

In 2018, Südzucker gruppe (see video) used the GameStorm method to define how the organization should change in order to become more efficient as a global player in a structurally declining sugar market. In total 120 managers played the game. 

In 2014, KLM Digital studio used the GameStorm method to determine how they could increase the agility of their company through digital transformation. It was a large multi-disciplinairy team of 40 professionals from various departments and layers of the organization.

Many more examples available on request. Let us know your challenge!

Talent Hold'em

This tool is ideal for either:

  • Agile, Development or Scrum teams that could use a playful way to explore each others talents
  • Retail teams with more or less the same job but different talents

It creates instant energy, fun and an open conversation of your talents and how you use them on a daily or weekly basis to achieve your goals.

Playtime: 20 minutes up to 1 hour (30 minutes is ideal)
Players: 2 up to 200 (6 player per pack is ideal)

Example organizations that used this game are: Air France KLM, Foot Locker Europe and Kwintes.

About

The Gamification Academy is a creative collection of collaborating change consultants, or rather: TRANSFORMERS.
We believe – and can prove – that game mechanics unleash superpowers that help to transform challenges into change!
Browse through our building and level up your knowledge of applied gamification. You can create your own avatar, buy books about gamification, watch inspiring video’s, download white-papers and even become a member of our community and get certified as a GameStorm Trooper.

Contact


Subscribe to our bi-monthly newsletter for free insights on gamification.




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For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .

Please reach out through Linkedin to whomever you wish to contact.

For keynote / speakers requests for Bart Hufen, please contact The Next Speaker

Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).

Or send an email to bart at gamificationacademy.com 

Blog

Gamification mechanic 2: obstacles

A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…

read more ›
 
Gamification mechanic 1: Objective(s) 

Gamification mechanic 1: Objective(s) 

Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…

read more ›
 

Make improvement a key-proces

Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…

read more ›
 
Books

Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.

Spreek je Nederlands? 

Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.

Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!

Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.

Keynotes

This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!

The one below is about a few key products we use to kickstart (and fuel) organizational change in large companies, as we have done in the past.

Video

Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.

The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.

Gamification Workshop

We organize Gamification Workshops online, in-company or during events. Check out the video for our ‘two-day’ format including prototype development, certification and a one-year license to all the gamification academy materials.

During the workshops we use the proven ‘Gamification Canvas’ as leading tool for prototype development. This canvas has been developed by gamification guru and founder of BrandNewGame Bart Hufen. He taught this tool at the University of Amsterdam.

You will learn each aspect of serious game design and gamification and will learn how to apply game mechanics for any goal you might have. For instance: increase traffic to your (online) sales point, bring brand values to life, explain business principles or increase conversion. The program may vary, but topics during the days are generally:

  • Objective: define the essential goals, obstacles and desired behavioral change using the GameStorm methodology.
  • Player profile, which drives and motivations does the target audience have
  • Game Mechanics: which mechanics match player motivation
  • Shape: which visual style should be used to get players onboard?
  • Structure: which back-end should the game or gamification system have? We will show you how to build up your own Excel format as a Game Design Document
  • Where and When will people interact with the game?
  • Which UI makes most sense to achieve the desired goal within the context and what does it mean for the User Experience? Learn from the mistakes Atari made!

Buy your tickets through  Eventbrite or send an email to b a r t @ gamificationacademy.com

Fundamentals of Gamification (FOG)

THE ONLY INTERNATIONALLY CERTIFICATED GAMIFICATION TRAINING

Do you want to develop your knowledge and skills from the source of gamification? Do you want to succeed using effective game mechanics in your company, for your teams or yourself? Or do you want to increase engagement within your company?

By participating in Fundamentals of Gamification training of Europe-based organization Gamification Academy, you can change your point of view on games, you can learn the basics of gamification and apply the models & theories in the background of gamification. You can experience a gamification design from scratch with the Gamification Canvas. 

At the end of this four half-day online training, you can take a professional first step into the gamification world by getting a chance to take the exam for Gamification Level 1 certification for free

Fundamentals of Gamification is a 4 half-days gamified training. The training is carried out on Zoom and Mural, given by Gamification Academy certified instructors from across the globe.

THE GOAL OF THE TRAINING

  • To raise an awareness about motivating nature of the games
  • To ensure that attendees understand how they are in contact with the game elements in life
  • To teach the models, theories and methods being used in gamification design
  • To ensure participants experience how to make a gamification design from scratch practically
  • To ensure participants quickly benefit from gamification both in their professional and personal life after the training
  • To prepare participants for Gamification Level 1 certification exam

THE CONTENT OF THE TRAINING

In the first two half days, theoretical training is given to a large extent. The learning process is enriched with workshops and practical examples in the third and fourth half days. The topics covered on the first and second days of the training are as follows.

THE THEORETICAL  BACKGROUND OF GAMIFICATION  | DAY 1 AND 2

  1. What makes a game a game?
  2. What are the similarities of mechanics in games and life?
  3. What is gamification? 
  4. What does gamification consist of?
  5. What are the models and tools used in the background of gamification design?
  6. Gamification examples from our own practice since 2010 

GAMESTORM | DAYS 3 AND 4

There are three basic processes in gamification design. These processes are: Analysis process, creative process and technical process. In this part of the training; the steps in which these processes occur, the questions required to be asked and the details to be paid attention will be explained.

The flow is as follows on the third and fourth days of training

  1. What is Gamestorm?
  2. What is Gameplay?
  3. How is a gamification design made?
  4. How is GameStorm used during the analysis process?
  5. How are game elements and motivation types determined with GamePlay?
  6. Experiencing a gamification design from scratch.
  7. After the training, the participants will be able to get an internationally valid Gamification Level 1 (GL1) certificate if they succeed in the exam appointed by Gamification Academy.

WHO SHOULD PARTICIPATE

Certified gamification training is for all individuals/organizations seeking improvement in their current business processes, and want to learn about gamification or applying it in this direction.

Human resources, marketing, sales, business development, strategy units, game designers, web & graphic designers and programmers, game developers, academicians, corporate trainers and consultants can add value to both themselves and their companies by participating in this gamification training.

There are no prerequisites to participate in the training. 

Send an email to bart@gamificationacademy.com for more information

Below a list of certified professionals since 2010:

Emre Girik 25.10.2018
Soner Behçet Özdemir 29.10.2018
Burak Kılıçarslan 14.01.2019
Banu Baykız 17.01.2019
Nazan Gülcan 17.01.2019
Birce Yılmazkarasu 22.01.2019
Burcu Meriç 25.01.2019
Gülsünay Uysal 29.01.2019
Özgür Çırağıloğlu 30.01.2019
Utku İlik 30.01.2019
Selin Kıran 30.01.2019
Yasemin Dinçer 04.04.2019
Aslıhan Kurultay 04.04.2019
Burcu Samantır 10.04.2019
Murat Aslan 01.05.2019
Çiğdem Soyaltın 01.05.2019
Fatih Eyice 28.05.2019
Turan Aslan 29.05.2019
Hakan Yazıcı 30.05.2019
Bora Çetintaş 01.06.2019
Atınç Aktaşlı 02.06.2019
Funda Alkan 11.06.2019
Emrah Ersoy 21.06.2019
Betül Gürler 05.07.2019
Funda Çınar Altay 08.07.2019
Betül Dönmez Oral 08.07.2019
Gamze Tepeyurt 08.07.2019
Metin Cudi Yardımcı 08.07.2019
Özge Akaner 09.07.2019
Derya Koçak 09.07.2019
Burak Ayan 09.07.2019
Hasan Aydos 09.07.2019
Deniz Ervacı Boz 09.07.2019
Ekrem Çakmak 09.07.2019
Elif Çelik 09.07.2019
Esra Karaman 09.07.2019
Kenan Koç 09.07.2019
Pınar Mürtazaoğlu 09.07.2019
Berna Yazar Aslan 09.07.2019
Sümeyra Ciba 24.09.2019
Niyazi Çankaya 26.09.2019
Sakine Evlice 27.09.2019
İsmail Karakaya 27.09.2019
Enes Bin Malik Köksal 27.09.2019
Esra Pekdemir 27.09.2019
Serhat Taşcı 27.09.2019
Durdu Mehmet Gürkan 28.09.2019
Mehmet Altunbaş 30.09.2019
Mahmut Çolak 30.09.2019
Kübra Sever Öztürk 30.09.2019
Ceylan Güliz Bozdemir 01.10.2019
Onur Erdoğan 01.10.2019
Begüm Doğan 04.10.2019
Münevver Güzel 05.10.2019
Elif Altınsapan 06.10.2019
Doğukan Güran 06.10.2019
Barış Seçen 15.10.2019
Çağla Hulagu 18.10.2019
Duygu Yıldız 18.10.2019
Hakan Akgün 03.11.2019
Ferda Dinoi 20.11.2019
Giray Ergün 27.11.2019
Turhan Erbaş 16.12.2019
Uğur Aydın 16.12.2019
Mücahit Ballı 24.12.2019
Çağlayan Yıldırım 24.12.2019
Arda Deniz 29.12.2019
Anıl Güleroğlu 29.12.2019
Yasin Aksoy 30.12.2019
Fulya Arslan 30.12.2019
Hüseyin Aslan 01.01.2020
Murat Selvi 01.01.2020
Ufuk Serdoğan 01.01.2020
Fatih Yarbaşı 01.01.2020
Enes Balay 02.01.2020
Mustafa Nida Berberoğlu 02.01.2020
Cansu Yavuz 02.01.2020
Burcu Afrin 03.01.2020
Helin Kazan 27.01.2020
Nurinisa Sayın 03.02.2020
Gökçe Soysaldı Baydar 03.02.2020
Aydın Sancak 04.02.2020
Hacer Özge Özer 04.02.2020
Özlem Gören 05.02.2020
Gül Gökyüzü 18.02.2020
Zeynep Hazel Güzelemrez 24.02.2020
Sumru Öz Atalay 26.02.2020
Fulya Çatalyürek 01.03.2020
Belkıs Akbulut 27.03.2020
Ali Serdar Çelikezen 27.01.2021
Fatih Aslan 04.02.2021
Emine Demirci 04.02.2021
Hicran Şirin 04.02.2021
Mehmet Erol Ulgu 04.02.2021
Burak Yamak 05.02.2021
Nurullah Yılmaz 06.02.2021
Rıdvan Asar 08.02.2021
Elçin Nur Demirkol Öztürk 08.02.2021
İsmail Kanat 09.02.2021
Azizcan Kuzu 09.02.2021
Merve Gökalp 13.02.2021
Muhammet Altunbaş 14.02.2021
Ayşe Demirel 15.02.2021
Elif Yardımcı 16.02.2021
Tuğçe Eryılmaz 17.02.2021
Esra Arslan Çetin 18.02.2021
Emre Akdemir 02.03.2021
Gamestorm

Trouble transforming your team into dedicated ambassadors of your change strategy? The secret key to motivation is: participation! Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way? But don’t take our word for it! Check out the quotes of clients that used the GameStorm to kickstart their business plan for change below!

Check out how we helped 120 managers to transform their organization into a culture of collaboration!

We can help you to solve any problem, for instance:

  • Increase store traffic or conversion
  • Improve collaboration between business units or departments
  • Create a prioritized backlog for the next fiscal quarter or year
  • Embed ‘improvement’ as a standard process in our organization

In 2015, the largest sports retail chain in Europe used the GameStorm method to increase their conversion rate in their  stores. They started with 40 District Managers. They were so excited about the method and results that they decided to let all 860 store managers participate during the regional fall meeting. The following year they had a historical record sales (the highest year to date).

In 2018, Südzucker gruppe (see video) used the GameStorm method to define how the organization should change in order to become more efficient as a global player in a structurally declining sugar market. In total 120 managers played the game. 

In 2014, KLM Digital studio used the GameStorm method to determine how they could increase the agility of their company through digital transformation. It was a large multi-disciplinairy team of 40 professionals from various departments and layers of the organization.

Many more examples available on request. Let us know your challenge!

Talent Hold'em

This tool is ideal for either:

  • Agile, Development or Scrum teams that could use a playful way to explore each others talents
  • Retail teams with more or less the same job but different talents

It creates instant energy, fun and an open conversation of your talents and how you use them on a daily or weekly basis to achieve your goals.

Playtime: 20 minutes up to 1 hour (30 minutes is ideal)
Players: 2 up to 200 (6 player per pack is ideal)

Example organizations that used this game are: Air France KLM, Foot Locker Europe and Kwintes.

Who

We are a collection of crazy ones, mistfits, rebels and trouble makers, but we prefer the term ‘transformers’.
All highly skilled professionals that want to help your organization to progress to the next level.
Find out more about our collection of transformers by clicking on (or poking) their faces.

 
 

Albert van der Meer

Albert is a gamification consultant at æStranger, with a background in…

read more ›
 
 

Barend van der Plas

Barend is a very experienced agile coach and transformer. He…

read more ›
 
 

Jeroen van der Neut

An experienced executive with solid P&L experience combined with a…

read more ›
 
 

Edward Konings

A very experienced board gamer, masters games like: agile, lean,…

read more ›
 
 

Jacco Boon

Jacco is founder of Cinx, certified GameStorm Trooper and partner…

read more ›
 
 

Bart Hufen

Bart is founder of the Gamification Academy and author of…

read more ›
Why

You probably have already answered this question, otherwise you would not have visited this website, but here is WHY we believe gamification is a great tool for change!

  • we all play games from birth until death, the average gamer is 46 years old
  • games are fun, which gives people energy and a positive mindset
  • games are safe environments making them very suitable to experiment in and gain experience
  • games focus on the essence of a problem, therefore cut the clutter (20-80)
  • games are the richest type of medio around combining our 5 senses plus emotion (!)
  • game elements are everywhere these days, from your profile progress in social networks to nudges in real life

Help us to find out WHY you should use gamification as a tool for change and contact us through @barthufen #gamification

What

There are three imaginable formula’s to help your organization to transform from static to dynamic.

  1. You follow our training and workshops are do it yourself the whole way (become one of us)
  2. We help you for a period of 1 year or 2 years (maximum) by means of in-company training
  3. We help you with a team of transformers that do it for you (no forget it – doesn’t work)

Which brings us to option 1 or 2.

For 1 please visit the rooms EVENTS or PRODUCTS (development).

For 2 please visit our office (the WHO room) and reach out to one of us.

How

We help organizations to adapt to the continuously changing professional playground by installing a program called the ‘progress-loop’. Here we transform ‘static departments’ into ‘dynamic loops’ where actions of employees continuously contribute to achievements (and level up). 

It’s an easy three-step program, where WE means: all players involved.

  1. We create a clear view of your professional playground and it’s players.
  2. We identify key-mechanics in each proces that improve your business continuously by a method called the GameStorm.
  3. The power lies in execution with all your key-players to make sure we transform your organization to become a game changer on the progressional playground.

Hopefully this little gif is appealing enough to make you dig deeper in our world and find out how deep that rabbit whole really is…

 

 

Start

Start your engines! Let us help you to DRIVE YOUR CHANGE! Enter the gamification academy playground!
If you believe that games can be a tool for change, you have come to the right place!
However, the roadmap for change does not unfold itself. Get out there to discover and explore how gamification can help your organization to level up your game! 

The vision of our collaboration is simple we want to make impact in a FUNctional way. We match the right mechanics to influence intrinsic motivation of professionals to transform challenges into change. 

Our mission is to achieve that through sharing knowledge, workshops and providing you with tools (products). 

If you have any questions, reach out through Twitter @barthufen #gamification or get in touch!