You probably have already answered this question, otherwise you would not have visited this website, but here is WHY we believe gamification is a great tool for change!
we all play games from birth until death, the average gamer is 46 years old
games are fun, which gives people energy and a positive mindset
games are safe environments making them very suitable to experiment in and gain experience
games focus on the essence of a problem, therefore cut the clutter (20-80)
games are the richest type of medio around combining our 5 senses plus emotion (!)
game elements are everywhere these days, from your profile progress in social networks to nudges in real life
Help us to find out WHY you should use gamification as a tool for change and contact us through @barthufen #gamification